Alife & Kickin

Alife & Kickin, modern clothing for women and men, urban and casual style.

Coats, Jackets, Windbreakers, Sweatshirts, Jerseys, Shirts, Over Shirts, T-Shirts, Dresses, Trousers, Beanies, Hats, Caps and much more.

Alife & Kickin ® stands for modern, simple, casual and cool silhouettes in which you will feel comfortable all day long. The collection for women and men ranges from streetwear to sportswear and therefore appeals to an urban and active target group.

The focus is on fresh colours, cool prints and trendy designs, combined with functional materials, practical details and high wearing comfort: simply individual favourites with a price-performance ratio that perfectly suits a broad target group. Tried and tested shapes and patterns are reissued each season with a fresh look and new styles and colours are added. The main focus is on jackets, functional outerwear as well as sweatshirts and shirts.


Alife & Kickin ® was launched in 2008 by Nico Jacob. The once small team of 2 people has firmly established itself as a popular urban clothing brand in the European market and has been growing continuously ever since. Today, Alife & Kickin ® employs more than 30 people. The minds behind the German urban clothing brand know the textile industry with all its facets, the needs of the market and the individual demands of the specialised trade. In cooperation with the retailer as a partner, these are implemented to optimise sales. Special attention is paid to trends and tendencies in the urban fashion sector.


Alife & Kickin ® works for innovative, ecological and above all sustainable products. The choice of production facilities and responsible production are of vital importance. We attach particular importance to fair and healthy production facilities where there is no child labour and where workers receive real wages.

We alone cannot make the world a better place, but we can make it a little more colourful! All animal products are banned from jackets and trousers. Sustainability is what makes the small but huge difference. Because in a world where trade and price are paramount, we must not forget sustainability. We consistently implement this credo in the development and production of our collection. We firmly believe that this is exactly our future. We create brand worlds that are not only characterised by design and quality, but also, in particular, by the way we treat our customers and the resources available.


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